For the purposes of this article, the following definitions apply:

organization that produces news or culturally relevant media that serves ethnic, racial, or cultural communities residing in California, including priority populations, racial and linguistic minorities, immigrant communities, indigenous groups, and other historically underserved and underrepresented groups.

members of underserved, disadvantaged, and hard-to-reach communities, including, but not limited to, people who are any of the following:

amount of ethnic media content through broadcast, print, or digital means, including television, radio, or online outlets on a daily, weekly, or other regular interval, and that has continuously produced that content for at least one year.

broadcast, print, or digital means, including television, radio, or online outlets on a daily, weekly, or other regular interval, and that has continuously produced that content for at least one year.

The office shall assist state agencies and departments in marketing, advertising, and outreach to priority populations identified in paragraph (2) of subdivision (a) of Section 65054.

to improve outreach to and engagement of members of populations served by those outlets, particularly when the target audience for the campaign aligns with populations served by such media outlets.

This article shall become inoperative on July 1, 2028, and, as of January 1, 2029, is repealed.