Article 6 - Research, Advertising, Publicity, and Education Campaigns

California Food and Agricultural Code — §§ 64181-64183

Sections (3)

Amended by Stats. 2019, Ch. 304, Sec. 92. (AB 590) Effective January 1, 2020.

The council shall conduct one or more campaigns of research, communication, and education designed to accomplish the following purposes, among others:

(a)To gather, publicize, and disseminate accurate and scientific information that shows the importance of the use and consumption of dairy products in relation to public health, balanced diet, and balanced nutrition of children and adults.

(b)To provide education programs on the value and health benefits of milk and dairy products to empower stakeholders, including educators, health professionals, and communities, to elevate the health of children

and families in accordance with consensus science.

§ 64182

Amended by Stats. 2019, Ch. 304, Sec. 93. (AB 590) Effective January 1, 2020.

(a)In each fiscal year, of the money that is received under this chapter, an amount to be determined by the council shall be expended or allocated for research, with particular emphasis on the role of milk and dairy products in adult and child nutrition.

(b)The council shall select the research projects to be conducted. Those projects shall be carried out, as practicable, by the University of California, pursuant to a contract entered into between the Regents of the University of California and the council. If, however, the council determines that the college has no facilities for a particular project or that another recognized research agency has

better facilities for it, the project may be carried out by the other research agency, pursuant to a contract with the council.

§ 64183

Amended by Stats. 2019, Ch. 304, Sec. 94. (AB 590) Effective January 1, 2020.

An advertising or sales promotion program that is conducted or sponsored by the council shall not make any false or unwarranted claim, shall not disparage the quality, value, use, or sale of any commodity that is authorized by law to be marketed in this state, and shall not be conducted with reference to a brand or trade name.