California Legal Codes and Statutes

§ 74532

Added by Stats. 1986, Ch. 1287, Sec. 3.

“Market research” means any investigation, development, analysis, or implementation of information relating to the marketing of wine and wine-related products, including, but not limited to, trade practices, consumer trends, promotion, sales, and advertising.

Cite this section

Cal. Food & Agric. Code § 74532 (2026)
https://ca.codecond.com/codes/fac/division-22-marketing-advisory-and-promotional-agency-laws/part-2-marketing-advisory-and-promotional-councils-and-commissions/chapter-12-5-california-wine-commission/article-2-definitions/section-74532

Other sections in Article 2 - Definitions

§ 74521§ 74522§ 74523§ 74524§ 74524.1§ 74524.5§ 74525§ 74526§ 74527§ 74528…§ 74530§ 74531§ 74532§ 74533§ 74534§ 74535§ 74536§ 74537§ 74538§ 74539

This content is for reference, learning, and study purposes only. All legal text should be verified against the official California Legislative Information website, which is the authoritative source for California law. Data last processed: February 15, 2026.